Why People Keep Seeing a “Hidden Smile” in the Coca-Cola Logo — And What It Reveals About Us

not trying to be. Our brains are wired to find faces, emotions, and patterns in the world around us. It’s an instinct as old as our species. It helped our ancestors spot danger in shadows and safety in familiar shapes.

That instinct remains strong today. We see expressions on the fronts of cars. We find animals in the shapes of clouds. We sense intention continue reading …