Why People Keep Seeing a “Hidden Smile” in the Coca-Cola Logo — And What It Reveals About Us

in the flicker of lights through trees. Even the simplest forms can take on a personality when we look at them long enough.

So when someone suggests there’s a smile hidden in a logo we’ve seen thousands of times, our minds lock onto it. Once the idea takes root, it becomes part of what we see—every time we see it.

A Logo Woven Into Our Daily Lives

The continue reading …