Why People Keep Seeing a “Hidden Smile” in the Coca-Cola Logo — And What It Reveals About Us

to the 1880s, when a bookkeeper named Frank Mason Robinson created it using Spencerian script, the elegant handwriting style that defined professional correspondence in the late nineteenth century. Robinson wasn’t a designer in the modern sense. He was simply trying to give a new beverage a recognizable identity, choosing lettering that felt refined,continue reading …