Why People Keep Seeing a “Hidden Smile” in the Coca-Cola Logo — And What It Reveals About Us

balanced, and pleasing to the eye.

There are no surviving notes explaining why he shaped the letters the way he did. No design drafts describe his intentions. Nothing in the historical record suggests he hid a smile in the swish beneath the name. Everything points instead to something practical: ornamentation, visual harmony, and a graceful style that continue reading …