Why People Keep Seeing a “Hidden Smile” in the Coca-Cola Logo — And What It Reveals About Us

Most of us never pause to ask whether the smile was intentional. The idea simply feels right. The story fits the emotions we already associate with the brand. Coca-Cola markets itself as joyful, uplifting, and nostalgic—so our minds shape the lettering to match that feeling.

We teach the logo to smile because we expect it to.

In this way, the Coca-Cola continue reading …